Association for the promotion of fruits, vegetables and flowers of Portugal
To promote, at a national and international level, Portuguese fruit, vegetables and flowers.
A company association that represents more than 100 companies (companies and producer organisations), through the promotion and selling of high quality fruit, vegetables and flowers; hereby integrating more than 3000 farmers.
Since December 2010, Portugal Fresh has been active within the main markets and events of Europe and Africa (Fruit Logistica in Berlin, Fruit Attraction in Madrid, SIAM in Morocco, Novisad in Serbia, Fresh Fruit in Denmark, Asia Fruit Logistica in Hong Kong). The association organized trade missions from and to Sweden, Norway, Germany and Spain.
An important sector of the national production, which represents 36% of national agricultural production and 61% of vegetable production, generating a business volume higher than 2.300 million Euros. Besides already showing a clear export tendency, it also generates employment, much of it consisting of young highly educated employees.